Advancements in AI have enabled us to take empirical eye-tracking data (which, in our case is collected by our dedicated research team at the University of Osnabrueck) and train artificial neural networks to predict how the human eye will respond to visual stimuli. Accuracy scores are then calculated by comparing key statistical metrics for predictions vs. empirical eye-tracking data.
With adults now spending more than a quarter of their waking day online – the highest on record – it's never been more important to craft compelling digital experiences. Globally, UX, marketing and product teams have all been forced to work remotely from home, and thus, come up with creative solutions for obtaining user data during the design and creation phase.
It's no longer acceptable to wait until you've pushed a design live and have a plethora of behavioural data to run tests. Optimisation needs to happen during the design phase, before you go live.
EyeQuant for UX Designers and Researchers
With EyeQuant's analytics you can create products and experiences that are compelling and easy to use. Ideate and test design hypotheses instantly with EyeQuant's attention, perception and emotion scores, and revise prototypes based on data to ensure your most compelling designs go live.
Key uses include: running multivariate tests instantly, benchmarking wireframes against competitors, ensuring Design Systems have quantifiable design standards, and spotlighting elements causing cognitive load.
EyeQuant for Business Intelligence and Performance Management Specialists
Whether you're using Tableau, Qlikview, FusionCharts, Highcharts, Datawrapper or any data visualisation tool, it's integral that the most important data is accessible. Use EyeQuant to see which charts, graphs and maps are grabbing attention. Cross-device testing is important too – test your dashboards on the mobile browser to ensure users can see the most important data while on the go.
EyeQuant for Product Management and Development
Turning an idea into a marketable product is complex and multifaceted. With EyeQuant's analytics your development team can start building digital products with greater insight and confidence. Cut your time-to-market by using AI-powered design analytics to turn whiteboard sketches, hi-fi wireframes and fully-designed mock-ups into digital products that capture attention.
EyeQuant for Digital Marketers and CRO's
With human attention span at all time low, you cannot expect your target audience to read long blog posts with large blocks of text. Perception, Attention, Hotspots and Regions of Interest data is crucial for any CRO pro to create an effective visual hierarchy design on any website.
Use predictive eye-tracking data to help you understand how your email is viewed through the eyes of your customers. Let EyeQuant predict which display ads will most likely be seen (and which ones are wasting budget) before you push them live.
