Running a digital performance agency is becoming increasingly tough
Finding and winning new clients, delivering impressive results, whilst retaining and inspiring employees means that Big Rock is always looking for the very best tools and training to add even greater value to its clients and employees.
When Big Rock first audited the EyeQuant website it was clear that although the EyeQuant product enables hundreds of marketing, product and UX professionals to optimise website designs, there was serious room for improvement on its own website. Not only was EyeQuant's website not performing as well as it should be from a technical perspective but the value proposition was outdated and did not reflect the full capability of the tool.
Charlie Bevan
CEO, BIG ROCK
"Working with EyeQuant has fundamentally changed the way we now approach the design process. The insight allows us to optimise every design decision we make - resulting in a superior experience for our clients and a real competitive edge."
Eye-tracking data highlights high performing components
During the ideation phase of the website build, Big Rock used the compare functionality within EyeQuant to benchmark which design variants achieved the design goals i.e to capture attention within the first 3-5 seconds of a website visitor landing on the page. The screenshot to the right shows the evolution of the design process and how Big Rock's design team used design metrics to identify which components contribute to the better performing design.
Using quantifiable scores to speed up the sign-off process
The design team at Big Rock were able to objectively measure how clean and uncluttered the new designs were. As the tool can analyse design files as well as live URLs, the team also compared the new designs against competitors to ensure the new designs were better at capturing attention than the old designs and competitor designs. The clarity score improved by 17 points and the level of visual stimulation increased by 8 points.
“Working with EyeQuant has fundamentally changed the way we now approach the design process. The insight allows us to optimise every design decision we make - resulting in a superior experience for our clients and a real competitive edge.”
Ready to see results like these?