Every landing page bounce results in lost revenue
Every month, tens of thousands of people across Britain land on this page in search of a great deal on a new boiler. For the digital optimisation team, it's critical to maximise conversion rates on this page because clicks translate into revenue.
An EyeQuant analysis uncovered a couple conversion-killers on the landing page.
The £400 offer overshadowed key information like:
The Solution
The Digital Optimisation Teams, Digital Experience Managers and Designers use EyeQuant regularly to start coming up with new design hypotheses and test mock-ups by uploading the design files into EyeQuant to get immediate objective feedback.
The final variants that were deemed worthy of seeing live traffic had 3 things in common:
The team at British Gas continue to use EyeQuant alongside tools including Maxymiser and Adobe analytics to identify the pinch points in customer journeys. They use the instant insights from EyeQuant to improve variations before launching A/B tests via Maxymiser.
A/B Test Results
Now that the most important information will be seen immediately, British Gas A/B tested the new variant and achieved a 50% uplift in conversions.
“EyeQuant is extremely quick and easy to use. It helps us focus on the key message. Too often we are guilty of trying to display too many messages and calls to action. It is part of our test planning process and gives us some tangible facts when discussing designs with stakeholders.”
— Malcolm Carter, SENIOR OPTIMISATION MANAGER
Ready to see results like these?